5/31/2023 0 Comments 7 sins of greenwashingGenerally, greenwashing tactics involve misleading claims or ignorance to a company’s wider damaging effects.Įnvironmentalist Jay Westerveld coined the term greenwashing in the 1980s, a decade in which large corporations started convincing consumers of environmental credentials through TV commercials. Greenwashing is when a company markets itself or a specific product as environmentally friendly or ‘green’, when in fact it is still damaging to the environment.
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